Project Overview: A creative response focused on building a sense of home and belonging within the student community. It's based on Student Roost branding and their 'More than a Room' campaign.
Design Focus: I translated core brand values into dynamic social media assets, event promotions, and physical signage. By developing "plug-and-play" templates for Instagram carousels and event posters, I've demonstrated a system that targets Gen Z with high-impact visuals while maintaining brand consistency.
Outcome: This project shows how consistent, relatable designs could boost engagement and create an immediate sense of belonging for the student demographic.
Design note: This concept uses official Student Roost branding and taglines to show how my work fits their current style. While I used placeholder images here, a real campaign would use genuine photography of actual residents and buildings. This ensures the brand stays honest and truly reflects its community.
